Industry experts, enthusiasts discuss K-drama scriptwriting, marketing in free webinar from KCC PH

Rex Nseobong July 5, 2021

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The Korean Cultural Center (KCC) in the Philippines held on June 30 a free webinar to discuss the marketing and scriptwriting process in the production stage of Korean dramas. The event garnered almost 500 concurrent viewers while it streamed live on YouTube.

The webinar, titled “Rediscover the Korean Creative Industry: A webinar on K-drama Scriptwriting and Marketing,” touched points with various Korean production-related insights, tips, and backgrounds. It featured industry experts, namely, Rona Co, Joey Reyes, Park Ji-hyun, and Lee Hyo-young, with Amor Aljibe facilitating the event.

Korean Cultural Center PH Webinar Event Poster

Co, who worked on the script for the blockbuster Philippine movie Hello, Love, Goodbye (2019), emphasized the growing need to empower writers and aspiring ones alike in order to make better storytellers. Meanwhile, All About Eve (2000) scriptwriter Park discussed how the Korean scriptwriting education system helps shape writers into reaching their potential. She also shared her experience, training, and the hurdles she went through before she was able to debut as a K-drama scriptwriter.

In another segment, Young & Contents Co., Ltd president Lee highlighted the growth of K-drama marketing and exportation between 2002 and 2019. He explained that this was the result of the local Korean networks adapting quickly to the global market in addition to their local audience. Even with the onslaught of the current pandemic, the industry managed to maintain creative exportation and avoid major losses by establishing no-contact approaches. Another factor he mentioned was the help of over-the-top (OTT) media services, which impressively widened the audience’s access to Korean content despite the limitations brought about by the health crisis. Thanks to the efforts and support of the Korean government, which provided funding for producers and creators, competitiveness was promoted to those in the industry, bringing out each professional’s creativity.

Lastly, educator, film producer, and director Director Reyes talked about the growing interest and appeal of Korean content among Filipinos in the time of the pandemic. He attributed this to the many impressive elements found on K-dramas, such as world-class production value, the Korean culture embedded in the plot, originality, and relatability of the stories regardless of the audience’s race and culture. Reyes also encouraged fellow writers and enthusiasts to not merely imitate the way of the Korean creators but rather to learn from them.

After an afternoon of sharing interests and knowledge of the Korean entertainment industry, the webinar ended with a question and answer portion where a few lucky participants earned prizes from KCC and its partners.

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